How to write an elevator pitch
A great elevator pitch is built to be heard once and remembered. Hook the listener, say what you do in plain words, and close with why it matters to them.
- Open with a hook — a problem or a surprising fact.
- Say what you do — clearly, without jargon.
- End with the payoff — why the listener should care.
Frequently asked questions
- What is an elevator pitch?
- An elevator pitch is a short, persuasive introduction — about 30 seconds — that explains who you are, what you do, and why it matters, in the time it takes to ride an elevator.
- How long should an elevator pitch be?
- Around 30 seconds, or 2–3 sentences. Long enough to land the hook and what you do, short enough to keep attention.
- What makes a good elevator pitch?
- It leads with a hook or problem, states clearly what you do, and ends with why it matters to the listener — all in plain language, no jargon.
- Can I use this for a startup or a job?
- Yes. Describe your company, product, or yourself, and the generator adapts. Add your audience for a more tailored pitch.