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Strategy tools, free to use

Quick, AI-powered tools for the work of turning ambition into a plan. No account needed — built by the team behind Throughline.

OKR Generator

Turn any goal into a clean set of Objectives and measurable Key Results.

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KPI Picker

Pick a team or focus area and get the KPIs worth tracking — with formulas.

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Mission Statement Generator

Describe what you do and get three sharp mission statement options.

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SWOT Analysis Generator

Get a concrete SWOT — strengths, weaknesses, opportunities, threats.

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SMART Goals Generator

Turn a rough goal into a Specific, Measurable, Time-bound SMART goal.

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Core Values Generator

Generate memorable, specific core values for your company or team.

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Meeting Action Items

Paste messy notes and pull out clear action items, owners, and decisions.

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Vision Statement Generator

Describe your organization and get three inspiring vision statement options.

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Eisenhower Priority Matrix

Paste your task list and sort it by urgency and importance into four quadrants.

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RACI Matrix Generator

Generate a RACI matrix — who is Responsible, Accountable, Consulted, Informed.

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PESTLE Analysis Generator

Scan the macro-forces around your business across six PESTLE lenses.

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Weekly Update Generator

Turn rough notes into a clean weekly status update you can copy and send.

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Business Model Canvas

Fill in all nine blocks of the Business Model Canvas for your idea.

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Elevator Pitch Generator

Describe what you do and get three 30-second elevator pitch options.

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Value Proposition Generator

Get three sharp value propositions — who you help and why you’re different.

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Porter's Five Forces

Rate the competitive forces shaping your industry, with the factors behind each.

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Project Charter Generator

Draft a project charter — purpose, scope, deliverables, milestones, and risks.

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Performance Review Phrases

Ready-to-use review phrases for any role, grouped by competency.

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1:1 Meeting Agenda

Get a focused 1:1 agenda with the right questions for your situation.

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Decision Matrix

Score your options against weighted criteria to find the strongest choice.

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Risk Register Generator

List project risks rated by likelihood and impact, each with a mitigation.

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Stakeholder Map

Map stakeholders onto the power/interest grid for your project.

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Retrospective Generator

Turn sprint notes into a structured retro — went well, improve, actions.

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User Persona Generator

Generate realistic user personas with goals, frustrations, and a quote.

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Meeting Agenda Generator

Get a focused, time-boxed meeting agenda you can send to attendees.

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OGSM Generator

Generate a one-page OGSM plan — Objective, Goals, Strategies, Measures.

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Framework Templates

Free templates and examples for OKR, V2MOM, Balanced Scorecard, EOS, and more.

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