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Strategy tools, free to use
Quick, AI-powered tools for the work of turning ambition into a plan. No account needed — built by the team behind Throughline.
OKR Generator
Turn any goal into a clean set of Objectives and measurable Key Results.
Open tool →KPI Picker
Pick a team or focus area and get the KPIs worth tracking — with formulas.
Open tool →Mission Statement Generator
Describe what you do and get three sharp mission statement options.
Open tool →SWOT Analysis Generator
Get a concrete SWOT — strengths, weaknesses, opportunities, threats.
Open tool →SMART Goals Generator
Turn a rough goal into a Specific, Measurable, Time-bound SMART goal.
Open tool →Core Values Generator
Generate memorable, specific core values for your company or team.
Open tool →Meeting Action Items
Paste messy notes and pull out clear action items, owners, and decisions.
Open tool →Vision Statement Generator
Describe your organization and get three inspiring vision statement options.
Open tool →Eisenhower Priority Matrix
Paste your task list and sort it by urgency and importance into four quadrants.
Open tool →RACI Matrix Generator
Generate a RACI matrix — who is Responsible, Accountable, Consulted, Informed.
Open tool →PESTLE Analysis Generator
Scan the macro-forces around your business across six PESTLE lenses.
Open tool →Weekly Update Generator
Turn rough notes into a clean weekly status update you can copy and send.
Open tool →Business Model Canvas
Fill in all nine blocks of the Business Model Canvas for your idea.
Open tool →Elevator Pitch Generator
Describe what you do and get three 30-second elevator pitch options.
Open tool →Value Proposition Generator
Get three sharp value propositions — who you help and why you’re different.
Open tool →Porter's Five Forces
Rate the competitive forces shaping your industry, with the factors behind each.
Open tool →Project Charter Generator
Draft a project charter — purpose, scope, deliverables, milestones, and risks.
Open tool →Performance Review Phrases
Ready-to-use review phrases for any role, grouped by competency.
Open tool →1:1 Meeting Agenda
Get a focused 1:1 agenda with the right questions for your situation.
Open tool →Decision Matrix
Score your options against weighted criteria to find the strongest choice.
Open tool →Risk Register Generator
List project risks rated by likelihood and impact, each with a mitigation.
Open tool →Stakeholder Map
Map stakeholders onto the power/interest grid for your project.
Open tool →Retrospective Generator
Turn sprint notes into a structured retro — went well, improve, actions.
Open tool →User Persona Generator
Generate realistic user personas with goals, frustrations, and a quote.
Open tool →Meeting Agenda Generator
Get a focused, time-boxed meeting agenda you can send to attendees.
Open tool →OGSM Generator
Generate a one-page OGSM plan — Objective, Goals, Strategies, Measures.
Open tool →Framework Templates
Free templates and examples for OKR, V2MOM, Balanced Scorecard, EOS, and more.
Open tool →