Features, improvements, and fixes shipped to make strategy execution easier.
Every org treats these as three separate events. A deck built in the weeks before. A day in a room. And execution that starts months later, after someone has duct-taped the stickies and flipcharts into a plan and pushed it down through the layers. Execution fails downstream because nothing connects them. Now the whole arc runs on Throughline, and the decision never changes hands.
Read more →A CRM only stays accurate if someone updates it after every call and email, and nobody keeps that up, so it drifts out of date and quiet deals slip by unnoticed. Connect Gmail and Throughline flips that around. The record maintains itself from the email you already send and receive.
Read more →Most standard operating procedures get written once, filed in a wiki, and never opened again, so the knowledge that runs your company stays stuck in a few people's heads. Guides change where that knowledge lives. You attach the how-to to the actual action it runs, so it shows up exactly where and when the work happens.
Read more →Planning usually splits the conversation from the result. You meet, talk it through, then someone writes it up afterward, and what you agreed slowly drifts from what gets done. Plan it together closes that gap, so the session itself produces the plan, the project, or the meeting outcomes, grounded in your own strategy.
Read more →Your plan says where the company is going. Your deals pay for the trip. But they have always lived in two different tools that never talk. Now your pipeline lives inside Throughline, right next to your plan, and it runs itself from the emails and notes you already have.
Read more →Adding a contact to your pipeline now starts with a paste. Drop in an email, a note, or whatever you have, and Throughline researches the company and the person, then asks a few grounded questions to fill the gaps. It creates the deal with an editable sequence of next steps, and those steps land as to-dos anchored to the deal, so the follow-up is already on your list.
No website to point at? You can now start from a few quick grounding questions instead of a scrape. Throughline asks what you do, who it is for, and where you are headed, then builds the same first draft from your answers. The solo interview also shows a sticky, decreasing time estimate as you go, and picks up right where you left off if you step away.
"Plan it together" now runs as a facilitated session you can host on the spot or schedule. Invite the room, and everyone joins from a single screen. The Throughline notetaker can sit in on the call, and under each prompt you get two to three grounded thought-starters drawn from your own strategy and uploads, with the source named, so the table reacts to real options instead of a blank page.
Plan it together is now a real working session, not a quick form. Throughline interviews you the way a sharp strategist would, mapping your bet, what winning looks like, your strengths and risks, and the one crux your strategy has to overcome. Then it builds the plan from what you actually said: your priorities, sharpened into strategic moves, with your risks, opportunities, and constraints captured alongside as context. And it's no longer just for founders. When you're handed priorities and measures from above, the same conversation interviews you on how you'll deliver them and what's in your way, then drafts the concrete actions and leading measures for your slice.
After Throughline reads your site, you can now pick "Plan it together" and answer three to five targeted questions before anything is drafted. The result arrives clearly marked as a draft, with a refinement panel that takes documents, follow-up answers, and pasted notes and regenerates the whole cascade around them.
There is a new library of 26 interactive tools you can use without an account, including OKR and KPI builders, SWOT, SMART goals, RACI, PESTLE, a business model canvas, and a decision matrix. Eleven framework guides sit alongside them at /frameworks, covering OKR, V2MOM, Balanced Scorecard, Hoshin Kanri, EOS, OGSM, 4DX, and others.
Create a countdown from the New menu by naming it and picking a date, then scope it to the whole org or a single team. Active countdowns pin to the top of Today with a hero card for the soonest, show up in the feed, and rotate automatically on shop-floor TVs. You can mute any countdown just for yourself, and stale ones archive a week after their target.
The escalation settings card now reads as three sentence-shaped rules instead of a threshold form ("After 2 missed check-ins, notify their direct manager"). A daily job watches for missed check-ins and pages the right person up the chain when a tier is crossed, with an in-app notification and an email if the recipient has email turned on.
The credit pool has a cleaner shape. Packs are now Spark, Surge, and Engine (500, 2,500, and 10,000 credits). Bulk distribute works again, the Automate tab adds schedules inline, and Marketplace opens up to Team-tier orgs.
The AI Context page is leaner. Seven toggles that did not actually change what the AI saw are gone, leaving eight that do. The AI Usage widget is hidden from the Settings sidebar and the AI tab while it gets the polish it needs for V2.
Shop-floor dashboards have a proper editor with a live preview that mirrors the TV layout as you build it. Pick a size, add from ten widget types including new market alerts, celebrations, and measure boosts, and Throughline packs the grid for you so you never position anything by hand. Three new widgets join the lineup and the public TV view renders faster.
Throughline now runs on Stripe. Checkout, customer portal, downgrades, and seat-count sync are wired up end to end, and admins can change tier names, prices, seats, and features from the database without shipping code. A new billing page lives at Settings, and upgrade prompts appear in-flow when an action needs a paid plan.
New orgs get a weekly recap scheduled automatically from the day they sign up, timed to their own timezone. The first one waits until you have a full week of activity to summarize, and Settings tells you exactly when it arrives. You can also preview the narrated audio sample before turning audio on.